Proven methods, clear reporting results

Our methodology combines advanced analytics with practical advertising experience, providing actionable results that help leaders make informed campaign decisions.

Data validation

Structured data checks ensure report accuracy

Impact insights

Clear actions stem from reliable performance reviews

Meet our analytics experts

Experienced market analysts and data specialists support every engagement.

Sophie Li

Sophie Li

Lead Analyst

Project Lead
Years
City
Sydney

Expertise

Campaign metrics
Audience research
Ad platform analysis
Workflow integration

Sophie leads every project with an analytical approach. Her expertise in advertising effectiveness results in confident, clear strategies.

Skills

Reporting Insight synthesis Compliance Strategy
James Wong

James Wong

Data Architect

Data Integration
Years
City
Melbourne

Expertise

Data warehousing
System design
Automation
Data security

James develops reliable analytics frameworks, keeping every analysis robust, efficient, and secure throughout the process.

Skills

Automation Data security Architecture Integration
Kelly Foster

Kelly Foster

Market Analyst

Research
Years
City
Brisbane

Expertise

Consumer behaviour
Trends analysis
Segmentation
Market mapping

Kelly connects customer behaviour data to meaningful advertising decisions, supporting focused campaign design.

Skills

Research Trends Collaboration Evaluation
Raj Patel

Raj Patel

Reporting Specialist

Reporting
Years
City
Perth

Expertise

Custom dashboards
Performance review
Insight generation
Privacy compliance

Raj ensures reporting stays actionable and fully privacy-compliant, delivering direct value to our clients.

Skills

Visualisation Efficiency Compliance Communication

How we analyse advertising campaigns

Our process breaks campaign performance down into practical, actionable steps for your business growth and clarity.

1

Define business objectives together

We start by clarifying your advertising goals and key metrics, ensuring all analytics are relevant to your priorities and desired outcomes.

Consultation involves gathering campaign info, business context, and your expectations.

2

Gather data with secure integration

Robust technical integration collects real-time campaign and audience data. This guarantees accuracy and respect for your data privacy requirements.

Secure methods include data warehousing, anonymisation, and encryption protocols.

3

Analyse performance using advanced tools

We apply advanced analytics to measure reach, engagement, conversion, and identify trends—resulting in a clear view of each campaign’s actual effect.

Includes audience segmentation, channel comparison, and outlier detection.

4

Deliver clear, visual reporting

Reports are concise, visual, and tailored to your needs. You receive not just numbers, but strategic advice to optimise future advertising.

Delivery includes executive summaries and presentations with recommendations.

Advertising analysis options overview

Assessing market analytic platforms for your business

Compare our market analytics approach to common alternatives and see how focused analysis empowers your decisions.

kelpranexo’s analytics

Advanced, secure, and tailored campaign reporting

4.8/5
On request

Typical platforms

Basic dashboards with limited actionable insights

3.6/5
Varies

Data privacy compliance

Adheres to local data privacy requirements

kelpranexo’s analytics 97%
Typical platforms 65%

Custom reporting clarity

Tailored, business-relevant reporting

kelpranexo’s analytics 96%
Typical platforms 55%

Analytical depth

Detailed engagement and audience analysis

kelpranexo’s analytics 91%
Typical platforms 72%

Integration support

Ease of integration with systems

kelpranexo’s analytics 90%
Typical platforms 63%